Principal GTM & Enterprise Growth Leader

Sean
Hardwick

Full-stack AI-powered marketer driving pipeline and revenue growth for global B2B brands. 15+ years turning strategy into outcomes.

Enterprise B2B SaaS Go-to-Market Strategy Account-Based Marketing AI-Enabled Workflows Global Revenue Growth
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About

A proactive marketer who achieves outcomes

Enterprise GTM leader with deep experience in B2B SaaS, demand generation, and account-based marketing. I've driven pipeline and revenue growth for ServiceNow, Microsoft, HPE, Citrix, OpenText, and Nutanix — and earlier in my career, built iconic campaigns for Apple, Taco Bell, Adidas, and Aston Martin.

I've led cross-functional teams of 45+ across NA, EMEA, and APJ, partnered directly with CMOs and CROs, and introduced AI-enabled workflows that sharpen sales enablement and field responsiveness.

USC Journalism. Guest Lecturer at USC Annenberg. Mentor at Chapman University MBA Program.

Core skills
GTM Strategy
Account-Based Marketing
Demand Generation
Sales Enablement
Marketing Automation
AI-Enabled Workflows
Salesforce / Marketo
6sense / Demandbase
Pipeline Acceleration
Brand Strategy
Global Campaign Execution
Client Leadership
Selected work

Campaigns & outcomes that moved the needle

Cybersecurity · Brand Launch

OpenText Cyber Security — First brand campaign

Led go-to-market transformation and launched the inaugural brand campaign for OpenText Cyber Security, integrating paid, earned, and sales motions from the ground up.

40%+ of pipeline target generated in the first three months
Enterprise SaaS · Global ABM

ServiceNow, Microsoft & Nutanix

Led a cross-functional team of 45+ across EMEA, NA, and APJ to execute an end-to-end marketing transformation. Integrated Salesforce, 6sense, Demandbase, and Marketo across all regions.

Consistent delivery across three global regions
Agency · Client growth

Just Global — Eight-client portfolio

Managed Klaviyo, Box, GitLab, Adyen, and Tanium. Delivered double-digit campaign performance increases across all digital channels and grew a key client from project work to full AOR.

100% client retention across the entire portfolio
Agency · Revenue growth

Baker Street Advertising — Turnaround

Integrated three subsidiaries and expanded capabilities into performance marketing and automation. Won three national accounts including one global win in 12 months.

Revenue +22% · Profitability +25%
B2B Tech · Integrated campaigns

Citrix, HPE, Aruba & DXC

Ran integrated ABM, content, paid, and sales play campaigns for major enterprise tech clients as Group Account Director at Transmission. All hit or exceeded growth targets.

Tens of millions in pipeline generated
Consumer · Iconic brands

Apple, Taco Bell, Adidas & Aston Martin

Pan-European account work for Apple at TBWA London, an interim Marcom leadership role at Apple Cupertino, and campaigns for global consumer brands across multiple categories.

Trusted Advisor to Steve Jobs
Experience

Career history

Mar 2025 – Present
Spear Marketing Group
VP Strategy
Driving strategic direction for B2B programs across Dropbox, Blend Labs, Instructure, Get Well, and Avnet. Initiated AI agents per client including synthetic customer panels, creative ideation models, and outreach guidance.
May 2023 – Mar 2025
Just Global · San Francisco
Account Director
Managed eight enterprise accounts including Klaviyo, OpenText, Box, Adyen, Neo4j, GitLab, and Tanium. Achieved 100% retention and double-digit campaign performance increases across all digital channels.
Feb 2022 – May 2023
The Marketing Practice · Seattle
Global Client Partner
Led global campaigns for ServiceNow, Microsoft, and Nutanix with a 45+ person cross-functional team across EMEA, NA, and APJ.
Feb 2020 – Feb 2022
Transmission · San Francisco
Group Account Director
Led agency teams for Citrix, DXC, Aruba Networks, Nutanix, Tanium, and HPE. Delivered integrated campaigns generating tens of millions in pipeline.
Dec 2018 – Dec 2019
Baker Street Advertising · San Francisco
Director of Client Services
Grew agency revenue 22% and profitability 25% in 12 months. Won three national accounts and integrated three subsidiaries into one culture.
Earlier career
TBWA London · Apple Cupertino · TBWA\Chiat\Day LA
European Account Director / Interim Head of Marcom / Account Director
Lived and worked in the UK running pan-European accounts for Apple. Served as Interim Head of Marcom at Apple Cupertino. Also held senior roles at INK Agency, Skiver Advertising, and Teacher Created Materials.
Testimonials

What colleagues say

"Sean has mastered the broad range of skills Client Services demands — from client partnership to financial management and creative analysis. His endless curiosity and tireless work ethic make him a valued client partner and a trusted, respected leader."
Colin Hakeman
Product Marketing Manager, B2B Brand & GTM Strategy
"Sean is a rare breed in leadership. Hugely passionate with a thirst for knowledge and the ability to translate complex strategies into actionable workflows. He has the skillfulness to make it happen and inspire those around him."
Mary Kate Zwingelberg
Brand Storyteller & Strategic Marketer
"Sean is the kind of co-worker who inspires you to be smarter and more creative than you think you are. He took account service and new business to a new level through intelligence, enthusiasm, and insight."
Deb Doyle
Global Marketing Leader & Brand Champion
"Sean knew the true benefit of every tech product and how to exploit those benefits through strategy, creative, and relationships. A well-rounded gentleman with well-deserved respect among peers, clients, and competitors."
Mark Bilfield
Former Manager
"Sean is one of the best Account leaders I've worked with. Smart, knows the business inside and out, and knows how to give clients what they need — not just what they want. One of the few with a genuinely high level of integrity."
David Hattenbach
Creatively Driven Innovator & Brand Leader
"A top-notch employee — talented and hardworking, he quickly wins the trust and respect of teammates and clients. He always looks at the bigger picture and has a great capacity to develop both strategic and tactical roles simultaneously."
Mary Kate Zwingelberg
TMP Colleague
Contact

Let's work together

Whether you're looking for a GTM leader, a strategic partner, or someone to untangle a complex B2B marketing challenge — let's talk.

Or reach out directly at Sean.hardwick@gmail.com